Program outline

Keynote: Customers are people, too!
Emotions should be key – but are often forgotten in a tech world

Humanizing data
How to utilize data for positive emotions

Implementing data-driven marketing
How to get your data ready

Reality check
How promotional printers make hyper-personalised print work

Programmatic Print – Automate your campaign flow
How to seamlessly integrate personalized print into a customer journey

Expert Panel: How to integrate the human factor into data-driven marketing
Panel discussion